Our Origin
GENUITY, founded in 2006, is a specialist South African company offering funding and management services countrywide.
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GENUITY, founded in 2006, is a specialist South African company offering funding and management services countrywide.
The vision of GENUITY is to unlock potential and enable growth in our stakeholders for the betterment of all South Africans.
Since 2008 the backdrop has been one of market volatility and economic pressure. Genuity’s mission is to save resources and add value by optimizing structure, leveraging the supply chain and maximizing service delivery.
The Market | Genuity |
|
|---|---|---|
 SAVINGS | Rising rates, premiums & prices? Separate fees & onerous fine print? Paying too much tax? | Competitive rates, group leverage & discounts. No hidden costs or liabilities. Tax –base leveraging & avoidance. |
 STRUCTURE | Misleading advice? Hidden risks? | Optimised gearing, cash flow & predictability. Transparency & risk management. |
 SERVICE | Time wasted? Errors in paperwork or administration? Institutional, inflexible experience? | Market-leading turnaround. Quality of service. Entrepreneurial, personal & accountable. |
 SUSTAINABILITY | Bottom line only? Short-term mentality? | Human, natural & financial capital. Legacy building. |
 EFFICIENCY | 90% credit & 75% client Approval rates respectively = Customer acquisition & Low costof doing business |
|---|---|
 RISK MANAGEMENT | 0.3% impairment in 9 years = Track record in risk management,governance and responsibility |
 CUSTOMER EXPERIENCE | Experienced and professional team = Trusted partnership methodology |
 LEGACY BUILDING | Sustainable value-based thinking, repeat business & referrals = 99% Customer retention |
Flowing on from our own values, GENUITY has made the following commitments:
