Our Vision And Value

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Our Vision And Value

Our Origin

GENUITY founded in 2006, is a specialist South African company offering funding, risk and advisory services countrywide.

Our Vision

The vision of GENUITY is to unlock potential and enable growth in our stakeholders for the betterment of all South Africans.

Our Mission

To identify the potential and drivers for growth in our stakeholders
To provide access to the right capital (Financial / Human / Intellectual) to enable that growth
To assist in managing the risk of that growth
To optimize that growth so that it is sustainable and meaningful
To inspire a culture of professionalism, commitment and personal service in growth

Corporate Profile Lite
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GENUITY Corporate Profile
GENUITY corporate profile.pdf

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Our Values

Expressions of The Fathers heart…

COMMUNITY: Authentic relationships based on healthy communication, team-building and respect.
TRUST: Consistent delivery and integrity in our dealings.
INNOVATION: Enthusiasm to learn, adapt and cultivate best pratices for business.

Our Value Proposition

Since 2008 the backdrop has been one of market volatility and economic pressure. Genuity’s mission is to save resources and add value by optimizing structure, leveraging the supply chain and maximizing service delivery.

	The Market	Genuity

SAVINGS	Rising rates, premiums & prices? Separate fees & onerous fine print? Paying too much tax?	Competitive rates, group leverage & discounts. No hidden costs or liabilities. Tax –base leveraging & avoidance.
STRUCTURE	Misleading advice? Hidden risks?	Optimised gearing, cash flow & predictability. Transparency & risk management.
SERVICE	Time wasted? Errors in paperwork or administration? Institutional, inflexible experience?	Market-leading turnaround. Quality of service. Entrepreneurial, personal & accountable.
SUSTAINABILITY	Bottom line only? Short-term mentality?	Human, natural & financial capital. Legacy building.

Our Competitive Advantage

EFFICIENCY	90% credit & 75% client Approval rates respectively = Customer acquisition & Low costof doing business
RISK MANAGEMENT	0.3% impairment in 9 years = Track record in risk management,governance and responsibility
CUSTOMER EXPERIENCE	Experienced and professional team = Trusted partnership methodology
LEGACY BUILDING	Sustainable value-based thinking, repeat business & referrals = 99% Customer retention

Ethics

Flowing on from our own values, GENUITY has made the following commitments:

To be honest and ethical in all our dealings.
To provide efficient, economic and effective products and services in an impartial manner.
To provide all stakeholders with timely, accessible and accurate information.
To refuse to elicit, accept or pay any bribes, and to report those who do.
To negotiate all contracts with the utmost integrity.
To pay taxes, and to pay all creditors on time.
To pay reasonable salaries and wages.
To submit ourselves to just and ethical governing authorities.
To remember the poor by investing generously and sacrificially in the broader community.
To collaborate with our peers to impact our community and nation.

Certificate-Unashamedly Ethical
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Genuity (Pty) Ltd

Category:	Lite
Date:	April 14, 2014

Category:	Full
Date:	October 22, 2014

Category:	Ethical
Date:	October 29, 2014

Our Vision And Value